In the first chapter of Journalism Next, Briggs makes a statement that we are living in a digital world. I fully agree with this statement. Everything we do now has to do with using something digital. Whether we’re ordering clothes online or reading our textbooks from a Kindle, it all is intertwined.
Digital information is another subject mentioned by Briggs. In having an online existence, it takes a certain bit of basic knowledge of simple terms and systems to understand the online world. I do understand what Briggs is trying to say, but in all reality, most people have little to no knowledge of how online systems work and they function quite well. Of course, it’s beneficial for an individual to know as much as possible to be an expert in their field.
Briggs then goes on to inform readers how the internet works. He speaks on web browsers, servers, and web caches, giving basic knowledge of what these things are. He compares knowing this information much to like driving a car and knowing the basic workings of a car.
Syndicated content with RSS was another topic of discussion. He explained that a RSS feed is beneficial to a journalist naturally because we are information seekers and this feed allows you to personalize and organize the information you receive as well as the quality. I personally like the instructions that Briggs gives on how to set up the RSS feed and how to use it specifically.
He also discusses web design basics. He says that the best advice for a journalist is to learn to code, because these skills set you apart from others and allows you to perform your best when using blogs. I do agree with his statements on learning different skills and I think it’s very important to do so – especially in a field that expects you to do a number of different things all at once.
Briggs begins the second chapter on the basics of blogging. Going over why blogs are important, he explains how blogs changed web publishing and how blogging changed journalism. Anyone can be a journalist now. Blogs are so easy to set up and obtainable now that any one could be a citizen journalist. Of course becoming a blogger and learning the language are two things he points out as being necessary.
Making a plan and creating the blog are obviously the first steps in the process. Customizing the appearance is something he notes and I believe is the most important aspect. It’s like a book cover. It sets apart your blog from the rest of the internet, which is overrun with blogs.
His tips for maintaining an audience are also understandable. Using photos and screenshots enable the reader to have visuals and find your blog interesting. Posting early and often is another way to build your audience as well as participating in the community. These are both tips that I noticed from previous experience with WordPress. I notice you get more coverage when you communicate with other bloggers and they become fans of your page. The RSS feed is also brought back up as a way to beat competition with your newsgathering and quality of information.