In Chapter 4, Mark Briggs talks about Microblogging and social media. The whole chapter discusses the explosion of Twitter and the ways in which Journalists now use this method to their advantage. They are able to now post only about 140 characters first, then later update the world with “fuller” versions of the story. He says that this is the best way for news outlets to stay relevant and fast in their news production.
It’s popular because it’s easy.
It’s important because it’s effective.
Then Briggs goes on to discuss Twitter. He discusses how to build your brand and use Twitter to your advantage.
What advice should you keep in mind when you post your next tweet?
- Be relevant and timely
- Be informative
- Be instructive
- Include links
- Reflect your personality
- Build relationships
Hopefully you already know the language of Twitter. If not, he suggests knowing that as well. Just as in any community, you need to know the language.
This was overall a simple chapter and anyone from the millennial age will know the basics of this just from growing up with this social media format. But nonetheless it’s a great read for someone who is just coming into the market.